Title design for film

A couple of years ago I got the opportunity to design some title
backgrounds for Tim Boxel’s feature film “Valley of the Heart’s Delight”.
Overall the the designs hit the mark for the aesthetic (emulating orange
crate label art, circa 1930s), though audience testing found that these designs
gave the impression that the film was animated. Well, the film is definitely
live-action, so the final titles used in the film moved away from the fruit crate
label concept and was given a treatment that captured the genre quite
effectively.

Thought I’d share examples of my approach to creating this art. Starting off with pencil
sketches on bond:

Vohd titles

Vohd titles

Vohd titles

Vohd titles

Vohd titles

Vohd titles

The image below combines all the layers, from sky and distant hills to mid and
foreground elements. I used a light box when I drew each layer to make sure
I was registering the elements properly. The lines around the art indicate where
I needed to paint beyond to offer safe amounts of overlap for the big screen.

Vohd titles

I used Photoshop CS to paint each layer. The layered file was given to an
Aftereffects artist that put small amounts of movement and parallax to the image.

Here’s the final digital painting:

Vohd titles

About Administrator

Tom has worked for over two decades in television, advertising, and feature film animation. Tom was Character Sculptor and Effects Animator on the Warner Bros/Lorimar Gumby Adventures‚ TV series (1987-1988) and Gumby Movie‚ the stop-motion feature film (1991). In 1991 at Colossal Pictures, Tom's Animation Direction debut Coca-Cola Watch‚ won a Clio Award. In 2000 he became Co-Partner at Way Out West Prods in San Francisco. Tom joined Maverix Studios in October of 2002 and was a dedicated principal member of the group until September 2011. Tom is now an artist for hire.
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2 Responses to Title design for film

  1. Alan says:

    Tom! I just discovered this blog. This image looks so lush and awesome. Thanks for sharing and I’ll make it a point to visit often.

  2. Hey Thanks, Alan! Hope to see around!

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